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Más vídeos de la colección en el siguiente link: https://bit.ly/2EvV7ds Risk communication in POPs toxicology - question of perception The main objective of this presentation is to evaluate whether the risk perception is improved by risk communication in a population where risk mitigation measures are proposed for the risk management of persistent organic pollutants (POPs). Risk communication is aimed to provide accurate information in an appropriate manner to allow people most at risk to understand and adopt protective behaviours. Risk perception changes are assessed by measuring reactions and responses associated to risk messages. Ponente: Marijana Curcic -Cargo: Assistant Professor University of Belgrade - Faculty of Pharmacy, Department of Toxicology "Akademik Danilo Soldatovic" and Center for Toxicological Risk Assessment -Brief abstract: Main objective of this presentation is whether the perception improvement is achieved in population where risk mitigation measures are proposed for POPs chemicals management. Risk communication is set of challenges involving complex science, uncertainty, invisibility, and politicization. To be comprehensible and persuasive, risk messages must be settled in appropriate frame, and should take into account risk perceptions as well as diverse viewpoints. Perception improvement approach involves assessing people's encounters with actual risk messages to determine their reactions and responses. Usually, difficulty understanding information and expressed attitudes including fear, fatalism, skepticism, and loss, are identified as factors that influence perception in risk communication. 15 de Febrero de 2019 Plan DIVULGA Servicio de Innovación y Apoyo Técnico a la Docencia y a la Investigación. Vicerrectorado de Investigación e Innovación. Universidad Miguel Hernández de Elche