Mind the Model: Episode 010: Kiri Masters скачать в хорошем качестве

Mind the Model: Episode 010: Kiri Masters

Hosts: Nathan Guerra & Emmalee Crellin Guest: Kiri Masters (Retail Media Breakfast) Retail media is booming, but are AI shopping bots about to disrupt the entire ecosystem? We brought in the big guns. Kiri Masters is the host of Retail Media Breakfast Club, a daily podcast and newsletter that provides sharp, actionable insights into the fast-evolving retail media landscape. Informed by a decade in the industry, she built the award winning agency Bobsled Marketing before its acquisition in 2022. She writes regular columns for Forbes, The Drum, and WARC, and has been named a Top Retail Expert by RETHINK Retail for four consecutive years. She drops in fresh from the NRF Big Show in New York City to break down the future of retail media, "agentic shopping," and exactly how brands need to adapt. Quote of the Week: "Look at this agentic pathway as a new surface to reach customers." Mentioned Links & Resources: Check out the current state of AI and frontier model intelligence over time here: https://artificialanalysis.ai/trends#... Google’s recent release for UCP (Universal Commerce Protocol): https://blog.google/products/ads-comm... Find Kiri at: https://www.retailmediabreakfastclub....   / kiri-masters   Mind the Model: Got questions or feedback? Email the show at mindthemodelpod@gmail.com 00:00 Introduction and AI for Small Businesses 00:49 How can AI applications like Gemini Pro assist small business owners with tasks such as tax categorization? 02:12 Is it safe and privacy-protected to use AI for personal finance budgeting? 04:38 Guest Introduction: Kiri Masters 06:05 Retail's Big Show and In-Store Media 07:13 AI in Content Creation 11:24 AI Prompting Techniques 13:23 Kiri's Journey: Banking to Retail Media 15:54 Agentic Shopping and E-commerce 21:46 LLMs and Retail Media Networks 28:07 Resilience of In-Store Retail Media 30:06 Non-Traditional Entrants in Retail Media 33:38 What is one skill that marketers should focus on to adapt to agent commerce as the next wave? 35:32 Future Disruption in Retail Media