How to Use Claude Cowork to Write More Personalized, Relevant and Timely Cadences with Jon Russo скачать в хорошем качестве

How to Use Claude Cowork to Write More Personalized, Relevant and Timely Cadences with Jon Russo

For this week’s teardown, Brandon Redlinger sits down with Jon Russo to prove that “spray and pray” is finally dead. In a live build, Jon and Brandon pipe Clay-enriched persona data, Gong call snippets, objection libraries, and battle cards into Claude Cowork, then ask the LLM to spit out a three-step cadence that’s under 100 words, names the prospect’s stack, weaves in a competitive angle, and still sounds human. Along the way, you’ll see • How Clay + Cowork becomes “the new ABM” for strategic accounts • The folder structure Jon uses to keep messaging organized • Why he always leaves a human-in-the-loop before hitting send • Jon’s current AI stack and his biggest adoption challenge Grab your note-taking app—this one is a masterclass in stitching revenue data into emails SDRs can trust. ⸻ RESOURCES MENTIONED IN THIS EPISODE Clay Clay is the backbone of the entire workflow—pulling in intent signals, enriching and scoring accounts, pinpointing buying-committee members, drafting outreach, and handing finished sequences to your sales-engagement tool. Grab extra credits with Brandon’s referral link: https://clay.com?via=2bb18e Claude Cowork (by Anthropic) A project-based workspace where reps “chat” with folders of personas, battle cards, and call transcripts to spin up sub-100-word, three-touch cadences that sound genuinely human. Lenny’s Newsletter (by Lenny Rachitsky) Weekly insights on product-led growth and AI trends—Jon’s go-to for staying current on what’s working. ⸻ CHAPTERS 00:00 – Cold open & guest intro 01:50 – Why most cadences fail & Cowork’s edge 04:30 – Folder architecture: turning silos into “stew” 10:30 – Live demo: Clay table → Cowork ingestion 13:10 – Clay + Cowork = the new ABM 16:00 – Signals, personas & writing the 3-touch cadence 18:45 – Strategic vs transactional: when to pick each tool 22:30 – Iterating, rerunning analysis, fixing tone 26:20 – Lightning round: Jon’s AI stack 29:20 – Biggest AI adoption hurdle & closing ⸻ Connect with Brandon on LinkedIn:   / brandonredlinger   Connect with Jon on LinkedIn:   / jonrussoexecutive   For all resources—including the prompt templates used—visit https://www.StackAndScale.ai.