Store of the Future (Cloud Next '18) скачать в хорошем качестве

Store of the Future (Cloud Next '18)

The customer experience is at the heart of a retailer's success. Insight from store telemetry, internet traffic, and historical data can help shape a customers impression of a retailer and build a human connection with a brand. By using a few core technologies, anyone can get an MVP built that can bring a lot of Google technologies together in some exciting ways. This presentation brings together a few key themes that retailers could use to piece together a next generation store format. The next-generation store has contextual shopping at the core of it. By driving out key values from a retailers brand and backing into those values with key objectives, we can design technical solutions that can directly impact customer experience, loyalty and ultimately revenue. Event schedule → http://g.co/next18 Watch more Data Analytics sessions here → http://bit.ly/2KXMtcJ Next ‘18 All Sessions playlist → http://bit.ly/Allsessions Subscribe to the Google Cloud channel! → http://bit.ly/NextSub