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Ready to learn how Chargeback Gurus can help you protect your business from fraud and chargebacks? Schedule a demo with us here: https://hubs.ly/H0mgh-T0 Although chargebacks were created to protect consumers from fraud, the chargeback process itself has become a way for fraudsters to emerge. Credit card dispute fraud refers to when consumers take advantage of merchants using the chargeback system. It is when cardholders claim that legitimate transactions were fraudulent in order to claim free goods and services. When consumers dispute credit card transactions based on false claims, they’re committing fraud—and merchants are the victims. Credit card dispute fraud is often called "friendly fraud" because it can originate from a true misunderstanding without any ill intent. Either way, up to a third of a merchant's chargebacks can be due to friendly fraud, so this is a great concern that merchants should try to get a hold on. Not only does it lead to a loss in revenue, but it also can affect a merchant's chargeback ratio. When a chargeback ratio gets too high, the merchant may be considered "high-risk" and various fees could apply to payment processing for them. Merchants can prevent fraudulent disputes from occurring through chargeback representment. Providing evidence that the transaction was authorized and that the product was delivered to the customer could help a merchant prove to the bank that the chargeback is illegitimate. One way to prevent these disputes from happening at all is to have a generous return policy and a great customer service department that is ready to handle customer complaints. You can also blacklist certain customers who commit friendly fraud with you multiple times so that they are no longer able to shop with you. Having an easily recognizable merchant descriptor is another way to ensure that customers are able to figure out where the transaction came from. Merchants who experience a high number of illegitimate chargebacks can choose to outsource chargeback management, prevention, and/or representment to a third-party company like Chargeback Gurus, where they know that their chargebacks are being handled and recovered with expert knowledge and care. To find out how we can address your specific chargeback challenges, schedule a demo with us here: https://hubs.ly/H0mgh-T0 Read the article: https://www.chargebackgurus.com/blog/... ©Chargeback Gurus 2021 Production: Emily Woodward Narration: Sarah Rife