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Brand identity design process explained step by step! Learn how to create a complete brand identity, from logo to color palette, in just a few days. In this video, I take you behind the scenes as I design a brand identity for a flower shop, in just 3 days. You’ll see the full brand design process: strategy, creative direction, mood boards, sketches, logo design, color palette, typography, patterns, imagery, and final branding assets. If you want to understand how a brand identity comes to life and how designers think through every step, this breakdown will give you a clear, real-world example of a full branding process. // WHAT YOU’LL SEE // 👀 00:00 Intro 00:17 Design brief 00:48 Brand strategy and creative direction 01:07 Mind map 01:44 Mood board 02:16 Logo design sketches 03:14 Logo design process 06:30 Color palette 06:45 Typefaces 07:47 Brand pattern and illustrations 08:36 Photography style 09:14 Brand assets (collaterals) and mockups 09:40 Visual identity reveal :) // FIND ME // 📌 / laia_branding / laia_branding https://www.threads.net/@laia_branding // CONTACT // 💌 hello@laiabranding.com https://www.laiabranding.com/ // VIDEO TOPICS // 💭 brand identity design process, brand identity design, branding workflow, logo design process, how to design a brand identity, visual identity design, branding for beginners, brand design breakdown, creative direction process, brand identity tutorial, branding studio process, how designers create brands, brand design project, visual identity guide, graphic design process.