The Calendar Funnel That Turned Warm Leads into Booked Guests| STR Insights Founder Kenny Bedwell скачать в хорошем качестве

The Calendar Funnel That Turned Warm Leads into Booked Guests| STR Insights Founder Kenny Bedwell

Most vacation rental hosts make the same mistake — they market the property instead of the destination. In this episode of Direct Booking Simplified, Kenny Bedwell, CEO of STR Insights and active short-term rental investor, breaks down why direct booking strategies start with selling the experience, not the stay. Kenny reveals how he builds lead magnets like year-round activity calendars, warms up cold audiences through destination-focused content, and converts followers into paying guests using segmented email funnels — all without relying on expensive Facebook ads. Whether you're just launching your first direct booking website or looking to level up your vacation rental marketing, this conversation is packed with Airbnb host tips you can implement today. From building a social media brand that attracts organic leads, to using AI for guest avatar research, to Kenny's "your property is not the destination" philosophy — you'll walk away with a complete framework for short-term rental social media and lead generation that actually drives bookings year-round.