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She just couldn’t stop herself. QVC host Kerstin Lindquist wasn’t planning to talk about it, but she’d heard the jingle and simply couldn’t shake it loose. “Star Belly, Star Belly, Star Belly, Dream Lites” she chants musically, standing behind a white table filled with Starbelly plush animals. Ms. Lindquist explains that she added a new item to the morning’s featured product lineup simply because the toy’s jingle was, in her words, “literally cemented in my brain.” Having a QVC host fall under the delirious spell of a jingle so completely that she’s powerless against promoting it is almost too industry perfect to be believable. Paid endorsements are the norm but free influencer love is harder to come by. Yet, in a similar fashion, Instagram star Krissy Teigen also became, in her words “totally distracted” by Hutton Miller’s Groovy Wubble rap jingle. Distracted enough to put it on her wish list and to smoosh it on John Legend who (after ricocheting gently) called the Groovy Wubble a “Hanukah Miracle.” As John Miller, founder & creative director of Hutton Miller explains, “We never underestimate the power of music.” Read more about how music is one of the most important elements in the Hutton Miller commercial creative process on our blog: https://huttonmiller.com/star-belly-j... We made this commercial for the mad geniuses at Ontel Products Group. What do you think? Have you ever had a jingle get "cemented in your brain?" Tell us all! THANK YOU so much for watching, commenting, liking and sharing. We appreciate your ideas and input! Consider Subscribing? ► http://bit.ly/Subscribe_to_HuttonMiller FOLLOW US on instagram @huttonmiller Enjoy!!!