Zero Effort Search + 3 Levels of Loyalty скачать в хорошем качестве

Zero Effort Search + 3 Levels of Loyalty

What happens to trust when AI does your shopping for you? In this episode, Aaron sits down with ‪@StevenVanBelleghem‬ — bestselling author, keynote speaker, and one of Europe's leading voices on customer experience — to unpack the CX trends that will define the next three years. Steven breaks down why the race to frictionless, AI-powered service is a trap most organizations are sleepwalking into, and what it actually takes to build loyalty that lasts. In this episode: Why search effort dropping to zero is an extinction-level event for undifferentiated brands How AI visibility is replacing traditional SEO — and why authority is the new keyword Steven's three-tier loyalty model: transactional, transformational, and deep loyalty What Disney, sports teams, and the best brands in the world understand that most don't Why governments, healthcare providers, and nonprofits face a unique — and urgent — branding challenge The social media warning sign hiding inside every AI ecosystem Connect with Steven Van Belleghem: LinkedIn: Steven Van Belleghem YouTube: Steven Van Belleghem Website: stevenvanbelleghem.com Watch for his new book Deep Loyalty — coming Fall 2026 Connect with Ishmael Interactive: Website: ishmaelinteractive.com Subscribe for more CX insights, tools, and resources