Mastering Customer-Centric Store Layout & In-Store Communication | Retail Design Courses by IMAGINIF скачать в хорошем качестве

Mastering Customer-Centric Store Layout & In-Store Communication | Retail Design Courses by IMAGINIF

In this concluding video, retail design expert Jean-Pierre Bobbaers provides an in-depth look at the use of 'vlekkenplan', or 'spot plan', an integral tool for mapping customer-centric categories into a physical store layout. Using examples from past projects, he illustrates how this Dutch technique helps visualize the store layout and facilitates iterations before finalizing the floor plan. Learn how effective in-store communication—through signage and displays—supports these categories and enhances customers' shopping experiences. As Jean-Pierre emphasizes the importance of creativity, continuous review, and customer understanding in category management, he leaves you equipped with insights to craft a shopping environment that satisfies, retains, and attracts customers. Connect with me: www.imaginif.com   / imaginifworld     / imaginif__     / jpbobbaers   Additional Resources: For a deeper dive into retail store design, check out my published books available on Amazon: The Pro's Guide to Mastering Retail Store Design https://www.amazon.de/Guide-Mastering... The Pro's Guide to Mastering Retail Store Design - Part II: Discover the secrets of successful retail design https://www.amazon.de/-/en/gp/product... #retaildesign #Vlekkenplan #CustomerCentric