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➡️ Learn to grow faster: https://tgq.tools/signup She came in thinking she had an offer problem. What she actually uncovered was deeper, harder to see, and far more consequential. In this conversation, Jana Škulová walks through the tension almost every creator-led business eventually hits: custom work that feels right, but limits growth. Together, we unpack why saying “yes” started costing more than it should, how expertise gets diluted when everything is flexible, and the moment she realized her business was solving the wrong problem entirely. If you’ve ever felt stuck between customization and scale, between serving clients and protecting your future, this conversation will land closer to home than you expect. You can find Jana and her work at https://jcut.studio