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Influencer whitelisting is transforming how DTC brands run Facebook and Instagram ads. After managing $50M+ in ad spend across 200+ brands, I've seen whitelisted ads double conversion rates and reach twice as many new customers with the same budget. In this comprehensive guide, I break down everything you need to know about influencer whitelisting - from the technical setup to pricing negotiations to why it's absolutely crushing traditional branded ads right now. 🎯 What You'll Learn: The exact 3-step setup process (plus the faster way with tools) Realistic pricing structures and negotiation tactics Why whitelisted ads outperform branded content Contract templates and monthly fee structures Real case studies showing 2x conversion improvements 🔗 RESOURCES MENTIONED: Leadsie Tool: 14-day free trial (link in description) https://www.leadsie.com/?rfsn=8843723... 📊 PERFORMANCE DATA: Based on managing 20 active accounts, whitelisting is performing consistently across all DTC verticals in 2025. Recent campaigns showing 2x conversion improvements and expanded reach capabilities. 💡 KEY TAKEAWAYS: 61-69% of consumers trust influencer recommendations over brand ads 63% likelihood to purchase from trusted creator recommendations Whitelisted ads access cheaper inventory through creative diversity Setup complexity requires systematic SOP development Avoid percentage-of-spend pricing models at scale 👨💼 ABOUT ROOSTER SANCHEZ: Founder of Media Made Simple agency. 8+ years managing Meta ads with $50M+ in documented ad spend across 200+ DTC brands. Based in Valencia, Spain, specializing in systematic scaling frameworks for direct-to-consumer businesses. Claim your 14 Day Leadsie Free Trial: https://www.leadsie.com/?rfsn=8843723... Tiktok: https://www.tiktok.com/@rooster.sanch... Linkedin: / luisfersanchez Instagram: / roostersanchez Threads: https://www.threads.com/@roostersanchez X: https://x.com/luisfer_sg ⚡ TIMESTAMPS: 0:00 - What Is Influencer Whitelisting? 0:36 - Why People Trust Creators Over Brands 1:41 - Manual Setup Process (3 Steps) 2:23 - Step 1: Creator Business Manager Setup 3:04 - Step 2: Partner Access & Permissions 3:49 - The Easy Way (Leadsie Tool Demo) 4:32 - Step 3: Ads Manager Integration 5:02 - Pricing & Contract Negotiation 6:06 - The 30-Day Free Trial Strategy 7:20 - 3 Pricing Models (Avoid This One!) 8:23 - Whitelisted vs Branded Ads Comparison 9:01 - Real Results: 2x Conversion Rates 9:52 - Hidden Benefit: Audience Access 10:33 - Pros & Cons Breakdown 11:54 - Biggest Risk: Creator Dependency 12:26 - Should You Try Whitelisting in 2025?