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Discover the latest sustainable packaging innovations from our Innovation Zone and Patent Zone platforms. This session will showcase standout advancements in: Recycling: New initiatives improving recyclability and recycled content. Bio-Packaging: Innovations using bio-based, biodegradable materials. Paperisation: Transformative shifts towards paper-based alternatives. Refill & Reuse: new solutions for circular economy packaging. Reduction: Strategies to minimise packaging and resource use. Enhanced User Experience: Designs that deliver both sustainability and functionality. We are delighted to be joined by Anisa Gallagher of @braskemsa , who will provide a high-level overview of the Packaging and Packaging Waste Regulation (PPWR) and the evolving plastics roadmap. Adding to the discussions, Brendan Hill of Braskem will explore the role of bio-based plastics in achieving circularity goals. He will highlight how I'm green™ bio-based is playing a crucial role in helping brand owners meet sustainability targets. Don't miss this opportunity to gain valuable insights into the future of packaging. Hosted by Paul Jenkins, Managing Director of ThePackHub. #packaging #sustainablepackaging #sustainability