Bringing Commerce Media to the Masses via Product Based Strategies скачать в хорошем качестве

Bringing Commerce Media to the Masses via Product Based Strategies

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. 0:33 - Discussion on the evolution of commerce and Criteo's growth 0:59 - Explanation of Commerce Topia 1:17 - The shift in commerce from being in the background to center stage 2:06 - Intersection of creativity and commerce 3:28 - Fragmentation in the commerce market 4:15 - How Criteo is addressing fragmentation in the market 5:23 - Introduction of a product-first approach in planning 6:00 - The need for transparency in retailer-specific execution 7:01 - Necessity of technology in intelligent planning and optimization 8:38 - Benefits of skew-based planning 9:31 - The balance between product-first thinking and retail-first approach 10:35 - Importance of scalability in the growth of retail media networks 11:37 - The significance of maintaining relationships with retailers 14:56 - Desire for creativity to be integrated into all aspects of commerce 15:09 - The importance of measuring outcomes and providing the right consumer experience 16:00 - Challenges faced by large organizations in shifting towards more innovation 17:14 - The necessity of excellent technology underpinning all aspects of commerce Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 __ GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.