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This ITIL core foundation video explains about what is the purpose and objectives of service strategy. service strategy is the first among the 5 core publications of ITIL. The purpose of the service strategy stage of the ITIL service lifecycle is to define the perspective, position, plans and patterns that a service provider needs to be able to execute to meet an organisation's business outcomes. The objectives of ITIL service strategy are as follows. A clear understanding of the strategy along with the candid definition of services and the customers who use them The ability to define how value will be created and delivered A means to identify opportunities to provide services and how to exploit them A clear service provision model, that articulates how services will be delivered, funded, and to whom they will be delivered and for what purpose The means to understand the organisational capability required to deliver the service Documentation and coordination of how service assets are used to deliver services, and how to optimise their performance Processes that define the strategy of the organisation, which services will achieve the strategy, what level of investment will be required, at what levels of demand, and the means to ensure a working relationship exists between the customer and service provider.