Brand Naming: How to Create Great Brand Names with Alexandra Watkins-JUST Branding Podcast S05.EP010 скачать в хорошем качестве

Brand Naming: How to Create Great Brand Names with Alexandra Watkins-JUST Branding Podcast S05.EP010

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights. Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names, and the future of brand naming in the age of AI. Tune in for practical tips on how to create brand names that stick! ______ LEARN BRAND STRATEGY "Brand Master Secrets" Brand Strategy Course - http://justcreative.com/go/bms Brand Strategy Courses Reviewed - https://justcreative.com/2020/01/25/b... Brand Strategy Resources - https://justcreative.com/2020/02/12/b... SUBSCRIBE:    / justcreative   JUST BRANDING PODCAST: Website: https://justcreative.com/podcast Spotify - https://open.spotify.com/show/5eTdEYm... Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast... Listen on Google Podcasts - https://podcasts.google.com/?feed=aHR... MATT DAVIES: https://www.mrmattdavies.me/   / mattgdavies     / mrmattdavies     / mrmattdavies   JACOB CASS https://justcreative.com   / justcreativedesign     / justcreative   https://dribbble.com/justcreative/   / justcreative     / jacobcass   JOIN THE JUST CREATIVE NEWSLETTER http://brandingbriefcase.com JOIN OUR COMMUNITY https://justcreative.com/community TYPICAL GEAR: View All Jacob's Gear Here - https://justcreative.com/2020/03/29/d... Adobe Creative Cloud Software - Get 65% off here: http://justcreative.com/go/adobe Rodecaster Mic - https://geni.us/iAYPWJA (Amazon) BenQ 32” 4K Monitor - https://geni.us/qGT5 (Amazon) Logitech MX Master Mouse 3 - https://geni.us/ZFBFpE (Amazon) Sony a6600 Camera - https://geni.us/Tq9w (Amazon) Webcam Light - https://geni.us/KM6r (Amazon) Apple Macbook Pro 16” - https://geni.us/BBF5h (Amazon) Bose QuietComfort 20 Headphones - https://geni.us/sQPuBk8 (Amazon) #design #branding #Rob_Meyerson #brand #podcast