How to Use скачать в хорошем качестве

How to Use

If you’ve ever felt like “we’re getting users… but we’re not keeping them,” this session is for you. In this live training led by Chiedozie Ike, we break down how lifecycle marketing (aka CRM marketing) actually works in real companies — beyond “sending emails and push notifications.” We talk retention like a system: segmentation, customer journeys, automation, data quality, and the messy middle where most growth leaks happen. What you’ll learn in this session: — Why “growth at all costs” created leaky buckets — and why retention is the new priority — How to think about lifecycle marketing strategies across new → activated → dormant → churned users — The segmentation basics that drive results: behaviour, value, lifecycle stage — A practical breakdown of the RFM model (Recency, Frequency, Monetary) and how to use it for CRM targeting — A simple retention diagnosis framework: cohort analysis + segmentation + drop-off mapping — How to design marketing automation with a multi-channel mindset (push + email + SMS) — What “setting up a CRM engine” really means: attributes, events, product analytics, and data pipelines — Collaboration tips for working with engineering, product, CX, and data teams (yes, that “backlog” problem) Chapters: 0:00 - Lifecycle Marketing + CRM Marketing Overview 2:30 - What CRM Marketing Means in Lifecycle Marketing 4:24 - Retention Problems: Why Growth Creates Leaky Buckets 7:19 - Customer Retention Math: CLV vs CAC 10:09 - Segmentation Strategy for Lifecycle Campaigns 13:57 - RFM Model for CRM Segmentation (Recency, Frequency, Monetary) 17:42 - Retention Diagnosis: Cohorts, Drop-Offs + Tracking 21:01 - Marketing Automation: Journeys, Triggers + Multi-Channel 27:50 - CRM Setup: Events, Attributes, Data + Tools 36:46 - Reactivation Strategy: Win-Back Campaigns that Work 43:44 - Q&A: CRM Tools, Integrations, B2B + Team Alignment 1:18:36 - Recap + Next Steps Explore our full course on Lifecycle & CRM Marketing, check this out https://live.treford.africa/livesessi... For our monthly community events, bookmark https://luma.com/trefordevents #LifecycleMarketing #CRMMarketing #MarketingAutomation #CustomerRetention #CustomerJourneys