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In this powerful episode of Standin’ on Business, we speak with Gentoria Wiley, owner of Destyns Salon, as she shares real insight on the importance of branding in the hair and beauty industry. Gentoria explains why branding what you’re truly good at is the key to standing out. Whether you specialize in cutting, coloring, or styling, she emphasizes the importance of owning your lane and building your brand around your strengths. Her versatility as a hairstylist has allowed her to serve a wide range of clients while still maintaining a strong and clear brand identity. She also speaks on the importance of professionalism, customer service, and treating every client with respect. From being polite to creating a welcoming experience, Gentoria reminds us that how you treat people is just as important as the service you provide. In addition, Gentoria breaks down the difference between her collaborative salon environment and her salon suites, Destyns Suites. While Destyns Salon offers an open, shared space for stylists who thrive in a team atmosphere, Destyns Suites provides independent beauty professionals the opportunity to operate in their own private space and build their own brand and clientele. This interview is a must-watch for hairstylists, beauty professionals, and entrepreneurs who are serious about building their brand and growing in the beauty industry. Watch now and learn why your brand is truly your identity. #StandinOnBusiness #DestynsSalon #SalonOwner #HairStylist #BeautyIndustry #PersonalBranding #SalonLife #BeautyEntrepreneur #BrandingMatters