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#MediaSnack

On this episode of #MediaSnack WINNERS, Tom Denford speaks with Nick Wells, Senior Director of Global Media at VELUX, about what it really takes to win in modern media leadership. Nick shares why constant learning, a holistic view of media, and a deep understanding of audiences matter more than chasing trends, and explains how proving real business impact—not vanity metrics—is the industry’s biggest challenge. He also discusses navigating AI with healthy skepticism, why authenticity builds credibility faster than expertise alone, and how media teams can “punch above their weight” through smarter strategy, attention measurement, and disciplined decision-making. Nick leads VELUX’s global media organization across multiple markets, overseeing strategy, governance, and operations while partnering closely with regional teams. His career spans financial trading during the Great Recession, procurement, and marketing, giving him a uniquely commercial perspective on performance, risk, and accountability. Known for his thoughtful leadership style and industry credibility, Nick brings a grounded, human approach to media—one built on curiosity, trust, and a reputation earned through results. Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn:   / id-comms