Working with new directors: authentic storytelling, creativity, and managing risk скачать в хорошем качестве

Working with new directors: authentic storytelling, creativity, and managing risk

Using the example of Skin + Me’s recent TV commercial, made via Hero Films, we explore: •⁠ ⁠Authenticity and why brands want to work with new directors •⁠ ⁠What could possibly go wrong when you’re working with a new director? •⁠ ⁠What can you put in place to maximise the benefits and minimise the risks? Following the timeline from campaign inception, through briefing, selecting Hero Films & Juliane Taudt, and from production through to delivery, we’ll identify how new directors can make themselves most attractive, the role of producers in bringing the magic, and how brands can get best-in-class creativity without the stress. Speakers: Stephanie Forrester, Head of Brand, Skin + Me Jemel Richards, Founder & CEO, HERO Films Caroline Bottomley, MD & Founder, Shiny Awards