Governing in Global Crises: Crisis Communication for the Public Sector скачать в хорошем качестве

Governing in Global Crises: Crisis Communication for the Public Sector

Crisis Communication for the Public Sector is a module from the Hertie School’s new online certificate: https://bit.ly/CertCrisesManagement An organisation, a state, or a business can be hit by a crisis at any time – a natural disaster, financial collapse, a terrorist attack, individual misconduct that suddenly comes to light - or a pandemic, like the one we are facing now. Leaders, whether in politics or the corporate world, are measured by how well they perform and communicate during (and after) the crisis. Communication must be organised effectively and every stakeholder group must be addressed appropriately. Timing, messaging and delivery are key. This full-day online module will start with mapping government stakeholders, in particular those trusting in the continued capacity of the healthcare system. We will discuss the power of framing, priming and messaging as crucial success factors for any organisation. Message delivery (traditional media/social media/press conferences) will be a component of the course as well as post-crisis communication. Seminar director: Andrea Römmele, Dean of Executive Education and Professor of Communication in Politics and Civil Society at the Hertie School ━━━━━━━━ Understand today. Shape tomorrow. ▶ Website: https://www.hertie-school.org ▶ Facebook:   / hertieschool   ▶ Instagram:   / thehertieschool   ▶ Twitter:   / thehertieschool   ▶ LinkedIn:   / hertie-school   ▶ Xing: https://xing.com/companies/hertieschool The Hertie School is a private university based in Berlin, Germany, accredited by the state and the German Science Council. It prepares exceptional students for leadership positions in government, business, and civil society. Interdisciplinary and practice-oriented teaching, first-class research and an extensive international network set the Hertie School apart and position it as an ambassador of good governance, characterised by public debate and engagement.