LIGHTHOUSE PODCAST - Positioning Statements скачать в хорошем качестве

LIGHTHOUSE PODCAST - Positioning Statements

How to Create a Positioning Statement That Stands Out In this episode of The Lighthouse: The Actionable Marketing Podcast, we’re diving into one of the most essential tools for any business: the positioning statement. A clear and effective positioning statement not only communicates what your business does but also helps you attract the right customers and stand out from competitors like Amazon. In this episode, I cover: 📌 What a positioning statement is and how it differs from a mission statement 📌 The five key elements every positioning statement should include: Your target market The problem you solve How you solve it The emotional benefits The success your customers can expect 📌 Why a positioning statement is crucial for guiding your marketing and business strategy 📌 Examples to help you craft your own statement Actionable Step: Create your own positioning statement using the simple framework in this episode. Then, use it on your website, social media, or even as part of a TikTok video to connect with your audience. Check the show notes for a ready-to-use template to help you get started. Don’t forget to like, subscribe, and share if you found this helpful. Tune in next week for more practical marketing tips! #PositioningStatement #MarketingTips #SmallBusinessMarketing #TheLighthousePodcast #MarketingStrategy