Double Shot Interview with Mike Bennetts CEO of Z Energy скачать в хорошем качестве

Double Shot Interview with Mike Bennetts CEO of Z Energy

Andrew Patterson talks to Mike Bennetts of Z Energy about how he has re-positioned the old Shell brand and is re-engaging with customers. While Z is possibly the shortest brand name in the country, not surprisingly it featured early in the list of contenders. Some might say it's about as quintessentially New Zealand as hokey pokey ice cream. What is it they say about kiwis living overseas that they can spot a Z in a newspaper faster than any other letter in the alphabet when scanning for news of events back home? "We had the usual mix of long names and short names and we gradually whittled them down and tested a range of contenders. Z was actually one of the names that came up very early on in the process so there was perhaps some regret that we didn't just agree on that brand name in the first week but you do have to make sure you go through the process thoroughly." "Ironically, it's also created one of the world's shortest email addresses, given that it's just a single letter. [Z opted not to include the word energy in its address or the website URL www.z.co.nz] About the video series: Andrew Patterson interviews Kiwi CEO leaders and entrepreneurs about their inspirational and innovative companies in this 'Success Story' series. These long-form video and online interviews are a unique way to learn about New Zealand