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When Kepa Echevarria set out to transform his tuna fishery into one that was certified as sustainable, he thought it was a just and obvious thing to do for the planet and the future of his business. “Being sustainable is a decision. You can decide to do it, or you can decide not to do it… but to do it is the only way,” says Echevarria, CEO of family-owned Spanish fishery, Echebastar. Little did he know that he and his fishery would have to spend the next 12 years on one of the longest and hardest journeys of his life, innovating and reshaping his fishery before it could be classed as certified sustainable. This documentary tells the story of Echevarria’s journey, one that many thought would not be possible. ‘The Decision’ shows that, at a time when the world’s fish stocks are under pressure from overfishing, not committing to sustainability is a decision the planet cannot afford to make. MSC & Farelight Productions MORE MSC FILMS Fishing for Solutions – the Climate Catastrophe: The Time for Action is Now • Fishing for Solutions – the Climate C... Witness to Climate Change: Austral Fisheries • Witness to Climate Change: Austral Fi... Witness to Climate Change in Our Oceans: The Abrolhos Island and Mid-West Scallop Trawl Fishery • Witness to Climate Change in Our Ocea... The Marine Stewardship Council is an international non-profit organisation aiming to end overfishing and safeguard seafood supplies for the future. The MSC program sets globally recognised, science-based standards for sustainable fishing and the seafood supply chain. Our vision is an ocean teeming with life.