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Publishing Beyond Academia

One of the main objectives of open social science research, beyond improving the quality and integrity of research, is to reach a wider and more diverse audience. Reaching and engaging different publics in research is also a vital pathway to research impact. Researchers have sought to reach non-academic audiences through various media, including film, public events, podcasts, media appearances, and more. Yet non-academic publishing—through blogs, magazines, fiction, popular science, poetry, and news articles—remains a key method of mobilizing research insights to audiences beyond academia. In this event organised by LSE's Open Research Working Group, the panel share their experience and expertise as research communicators and senior editors of The Conversation, The Psychologist, and the LSE Impact Blog, working with researchers to communicate their work beyond academia. The panel members explore key techniques by which researchers can best identify and engage non-academic audiences, how to pitch the tone of writing for that audience, and how researchers can effectively reach out to media stakeholders. Panel members: Professor Liz Stokoe (chair), Professor in the Department of Psychology and Behavioural Science, and Academic Director of Impact, LSE Dr Jon Sutton, Managing Editor at The Psychologist Chris Waiting, Chief Executive at The Conversation Michael Taster, Managing Editor at LSE Impact Blog