AI in Marketing Ops: Scary, Exciting, Essential | Darrell Alfonso скачать в хорошем качестве

AI in Marketing Ops: Scary, Exciting, Essential | Darrell Alfonso

Marketing operations is changing fast—and it’s not about shiny tools or future hype. In this episode, Darrell Alfonso shares why clean data, aligned teams, and practical AI are the keys to winning right now. From moving beyond button-clicking to conversational execution, to building a single source of truth for data, to getting sales and marketing rowing in the same direction—you’ll learn what’s working today in modern marketing ops. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-scary-exciting-essential 00:00 – Introduction: What’s changed in 3 years 01:14 – Why data quality matters more than ever 02:56 – From clicks to conversations: the shift in execution 04:11 – Executive “aha” moments and AI roadblocks 06:01 – Tools vs. teamwork: it’s about people, not platforms 07:32 – Alignment failures and marketing ops as connective tissue 09:08 – Data warehouses, CDPs, and the new source of truth 11:01 – Are agents real or just automations? 15:27 – The danger of “AI we didn’t ask for” 16:46 – Prioritizing AI experiments and impact vs. effort 19:46 – Why fundamentals matter more than ever in the age of AI 22:19 – Using AI as a strategic partner, not a shortcut 23:53 – Lessons from podcasting and interviewing 25:06 – Top 3 takeaways for AI in marketing ops 27:00 – Connect with Darrell ❓ Questions Answered in This Episode Why is clean, unified data the real foundation for AI in marketing ops? How is execution shifting from manual configuration to conversational direction? What role should marketing ops play in aligning sales, marketing, and GTM teams? How do CDPs and data warehouses redefine the “single source of truth”? What’s the difference between useful AI automations and overhyped “agents”? Where should teams experiment with AI to see the biggest immediate impact? Why do fundamentals like trust, alignment, and strategy matter more than new tools? #MarketingOps #DataDrivenMarketing #AIinMarketing #MarTech #MarketingOperations #DataQuality #SalesAndMarketing #MarketingStrategy #CleanData #MarketingInnovation #DigitalMarketing #MarketingPodcast #NinjaCat