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Beef Quality Assurance and Chefs

The National Cattlemen's Beef Association, as a contractor to the Beef Checkoff, partnered with Chef's Roll, Inc. to create a series of videos highlighting the importance of the Beef Quality Assurance program for both cattle producers, and the chefs who serve beef. We've got a look at one of the videos, which follows a chef as they visit a cattle operation to learn how BQA practices are used to sustainably and responsibly raise high-quality beef. Then we talk with Kathryn Mathis, Executive Chef of Backyard BBQ in Oklahoma, about the experience of shooting the Chef's Roll video which highlights the importance of the Beef Quality Assurance program for both cattle producers, and the chefs who serve beef.