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In this episode of the BetterCulture Podcast, Brett Hoogeveen and Kevin Hensel deliver rapid-fire insights on a question every workplace should ask: who truly shapes culture? They break it down into four critical roles—executives, HR leaders, frontline managers, and all employees—challenging popular assumptions along the way. Their punchy "one recommendation per role" game reveals that: 1. Executives set the tone by genuinely caring about and prioritizing culture. 2. HR shouldn’t shoulder culture alone, but rather ignite and support it. 3. Managers should avoid treating everyone the same—fairness isn't sameness; spotlight and develop your stars. 4. Every employee makes a difference by being the colleague they’d love to work with. If you want actionable advice on building better workplace culture—whether you’re in the C-suite or on the front line—this episode cuts through the noise to what really drives change. Kickstarter Pack: https://betterculture.com/culture-kic... 20 Tenets For Teams: https://betterculture.mykajabi.com/of...