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What is the Product Blueprint for building something that truly disrupts the market? We sit down with Epaphras Adelabi, Brand Consultant and business lecturer, to uncover the actionable strategies behind creating a product that lasts and thrives. This conversation focuses on the Disruption Cycle—from initial hypothesis to final iteration—stressing the need for rigorous research to validate your product ideas against real-world user problems. Epaphras provides strategic insights from his unique background, which combines management expertise with creative product development. Key takeaways for your product blueprint: Why vision and treating the product as a brand are non-negotiable foundations. The role of data and business strategy in challenging the "product fantasy." Epaphras’s practical approach to handling user feedback, including the famous "70% Rule" for when you must implement changes. Keywords: Epaphras Adelabi, Product Blueprint, Disruption Cycle, User Feedback, 70% Rule, Product Management, Brand Strategy, Research, Innovation, Bulbling 247. #ProductBlueprint #DisruptionCycle #UserFeedback #BrandBlueprint #Innovation #EpaphrasAdelabi #Bulbling247