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For almost six years, Boniface Mathara has made a name for himself selling fresh, juicy watermelons along the Mombasa–Malindi highway near Kilifi Bridge. What began as a simple hustle has now become a thriving agribusiness, providing him with a stable income and inspiring many others in Kilifi County to join the agriculture value chain. In this second episode of SOKONI DIARIES, our passionate reporter Murengi Clara sits down with Boniface to uncover his inspiring journey — from sourcing watermelons from local farms to marketing them along one of the busiest highways at the Coast. You’ll learn: How small agribusinesses like Boniface’s create jobs and improve livelihoods. Tips on making profits from fruit vending. Why agriculture remains one of the most powerful paths to wealth in Kenya. This is a must-watch for anyone interested in agribusiness, entrepreneurship, or the rural economy. Join us as we continue to highlight stories of ordinary Kenyans making extraordinary moves in the markets. Don’t forget to subscribe, like, and share this video to support our mission of telling UNTOLD FARMING STORIES from across Kenya!