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Get right to the point and find the information you are looking for, skip ahead to these chapters below! 00:00:00 Introduction 00:03:54 Defining Search Engine Marketing 00:04:42 Search Engine Marketing VS Search Engine Optimization 00:06:02 Cannabis Advertising Strategies Across Multiple Platforms 00:08:52 Strategic Cannabis Ad Placement on Google 00:11:29 Yes, You Can Advertise Cannabis on Google 00:13:43 Google's Restrictions on Cannabis Keywords 00:15:11 State-by-State Cannabis Advertising Compliance and Strategies 00:17:36 Cannabis Keyword Planning and Ad Strategy 00:20:56 Cannabis Policy Flags and System Suspension Issues on Landing Pages 00:22:56 Key Performance Indicators for Cannabis Dispensary VS Delivery Campaigns 00:25:22 KPIs for Brands VS Retailers in Cannabis Advertising 00:26:20 The Importance of Geo-Targeting in Cannabis Advertising Campaigns 00:28:23 Effective Keyword Strategies for Cannabis Retailers VS Dispensaries 00:31:49 Tips for Geographic Targeting and Keyword Selection in Competitive Cannabis Markets 00:34:04 Expanding Cannabis Brand Awareness Through Google Display Advertising Campaigns 00:36:16 Acquire Prospects with Lifestyle Display Campaigns for Cannabis Delivery Services 00:36:55 Timeline and Process for Launching a Cannabis Google Ads Campaign Finding compliant marketing channels can be confusing and frustrating. With federal and state regulations to contend with, dispensaries must be creative to get their message out. So, how can you advertise safely as a cannabis business? We’re big believers in the value of Google Ads for helping dispensaries reach more customers and increase their revenue. This high-ROI channel not only propels your dispensary to the top of search results—it gives you an instant leg-up on the competition. Tune in live for our latest webinar to learn how to leverage this tool without getting your Google account shut down. During our 30-minute webinar, you’ll discover: •Why Google Ads is such a valuable tactic •What to do to maximize your ad spend •How to get started and skyrocket past the competition ___________________________ Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-bus... Like us on Facebook: / mediajel Follow us on LinkedIn: / mediajel Follow us on Instagram: / mediajel Follow us on X (Formerly Twitter): / mediajel Let's strategize about your business: https://www.mediajel.com/contact-us/