A Plural Brand Approach Builds B2B Trust & Distinction | Rose-Colored Glasses скачать в хорошем качестве

A Plural Brand Approach Builds B2B Trust & Distinction | Rose-Colored Glasses

Generative AI has flooded the B2B landscape with polished, professional content, making brand differentiation nearly impossible. However, that doesn’t mean brands are doomed to blend into the background and quickly fade from consumers’ memories. Robert Rose introduces the concept of the "Plural Brand," an approach that prioritizes integrity and emotional resonance over safe, predictable strategies. Read this week’s Rose-Colored Glasses to learn how leaning into "weirdness" can help your brand win trust and stand out in a sea of sameness. 📣So what do you think? Could embracing weirdness help your brand break through the Beige Wall of blandly perfect content? What unique strategies have you tried to make your content more distinctive? Share your thoughts in the comments! 👀 Related: Why the Old Rules of Differentiation Are Failing, and What To Do Instead https://contentmarketinginstitute.com... ⭐️Sources: https://wynter.com/post/b2b-brand-dif... https://marketingscience.info/news-an... https://www.thedrum.com/opinion/quest... https://brandchemistry.co/p/posthog-g... https://newsletter.ftrs-studio.com/p/...