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In this episode, Gini Dietrich dives into the messy intersection of AI, public relations, and reputation risk. Spoiler: using AI to create a summer reading list is not a best practice (looking at you, Chicago Sun-Times). AI has the power to make PR faster, smarter, and more efficient, but only when you stay in the driver’s seat. Otherwise? You’re scaling mistakes, annoying journalists, and torching trust. She covers: 1. What AI can help you with (hello, first drafts and media monitoring) 2. What you should never delegate (crisis comms, legal language, your CEO’s LinkedIn rants) 3. Red flags to watch for in AI-generated content (and it's not the em dash) 4. Real-world examples of how to use AI without sounding like a robot in a blazer Whether you’re just starting to use AI or already drowning in auto-generated pitch templates, this episode will help you reset your strategy before your next campaign becomes a case study—in a bad way. Drop your best (or worst) AI-in-PR story in the comments. We’re building a collection. 🎧 Subscribe for more smart takes on the future of communications, media strategy, and how not to get roasted on social. #AIinPR #PublicRelations #CommunicationsStrategy #SpinSucks #GiniDietrich #PRFails #AIMarketing #AIContent #ReputationManagement