Скачать с ютуб Harnessing Data Clean Room Tech for Performance Marketing - A Kochava Webinar with IAB Tech Lab в хорошем качестве

Harnessing Data Clean Room Tech for Performance Marketing - A Kochava Webinar with IAB Tech Lab

Dive into the fascinating world of Data Clean Rooms (DCR) with industry experts in this comprehensive webinar hosted by Kochava. Join Ethan Lewis & Grant Simmons from Kochava, and Miguel Morales fom IAB Tech Lab as they unpack the complexities and opportunities of DCR technology in performance marketing. In this session, you'll learn: The fundamentals of Data Clean Rooms and how they differ from traditional databases. Real-world use cases showcasing the power of DCRs in measuring campaign effectiveness, from mobile app activity to footfall visitation. Insights into the IAB TechLab's guidance and best practices for DCR implementation, focusing on privacy-enhancing technologies (PETs). The latest updates on IAB's Pair and ADMaP protocols, designed to enhance interoperability and standardization in the ad tech ecosystem. A forward-looking discussion on the future of DCRs in a world without mobile ad IDs and IP addresses. Whether you're new to DCRs or planning to adopt this technology, this webinar provides valuable insights and practical advice to help you navigate the evolving landscape of performance marketing. Don't miss out on this opportunity to enhance your understanding and leverage DCRs for your marketing success! To connect with Grant Simmons and Kochava Foundry for DCR-based measurement solutions, visit https://www.kochava.com/product/strat...