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Kelly Davis joins to unpack sales tax in plain English for small businesses. He has a decade of experience across sales tax software and compliance, and we dig into what founders actually need to know to stay ahead of audits and avoid surprise liabilities. We cover why sales tax software is not just for large enterprises, how platforms like Shopify can warn you when you are nearing nexus, and why you still need to review monthly to catch new filing obligations. We break down common misconceptions about marketplaces collecting on your behalf, what still needs to be reported on your returns, and how to think about multi-state rules after Wayfair. Kelly explains modern tools that use GIS mapping to pinpoint the correct rate down to the side of the street, how product taxability works for edge cases like candy or donuts, and why QuickBooks alone is not enough once you sell across states. We also talk through cost-effective options that scale, typical pricing models, and how integrations and clean data make filings easier. The goal is simple. Know when and where you owe, automate what you can, involve a CPA to validate setup, and build a process you can trust as regulations change. If sales tax has felt overwhelming, this conversation gives you a practical path forward. Chapters: 00:00 Intro 00:08 Guest intro and experience 00:45 How Kelly got into sales tax 01:03 From mechanic to sales and TTR 02:27 Enterprise work, Avalara, and NetSuite 03:30 Joining Serotax 04:05 First encounters with sales tax (use tax, Disneyland story) 05:01 E-commerce growth and common misconceptions 06:01 Marketplaces vs your reporting obligations 07:10 Why software matters after Wayfair 09:28 Shopify nexus alerts and monthly reviews 10:22 Using platform data to reduce burden 10:58 GIS mapping for accurate rates 12:48 Showing customers the rate logic 13:25 Local quirks and home-rule cities 14:43 Product taxability nuances (candy, donuts) 15:31 Sourcing rules and changing state policies 17:16 Let software track law changes 17:51 Cost-effective options vs hiring in-house 18:50 Audits, cash-flow risk, and real examples 19:35 Right-sizing your stack and buying only what you need 21:05 Pricing models that scale with growth 22:50 Integrations, data quality, and customization 25:30 CPA oversight and audit defense 29:27 Regulatory change and compliance strategy 33:14 Conservative settings to protect you 33:53 QuickBooks limits as you grow 35:19 Why audits spike and how to prepare 36:47 How to evaluate a solution and next steps 37:54 Final takeaways for small businesses 38:58 Closing #salestax #smallbusiness #ecommerce #shopify #amazon #nexus #wayfair #taxcompliance #taxsoftware #quickbooks #accounting #bookkeeping #finance #entrepreneurship #gis Resources & more📁 FREE 2025 Tech Trends Report: https://resources.kristybarber.com/20... FREE Bookkeeping Health Checklist: https://kristybarberconsulting.ac-pag... Website: https://kristybarber.com/ LinkedIn: / kristybarber Instagram: / kristybarberconsulting TikTok: / kristybarberconsulting Facebook: / kristybarberconsulting1 Reach out! https://kristybarber.com/contact/