Prof Mahendra Patel talks about his Design experience скачать в хорошем качестве

Prof Mahendra Patel talks about his Design experience

About the speaker: Prof Mahendrabhai Patel spent 39 years of service as a faculty member at the National Institute of Design (NID), Ahmedabad, and retired in 2003. Typography Society of India Lecture Series: Date: 2nd October 2021. About the speaker: Prof Mahendrabhai Patel spent 39 years of service as a faculty member at the National Institute of Design (NID), Ahmedabad, and retired in 2003. At present, he is a Mentor Professor at Symbiosis Institute of Design, Pune, since 2007 and DY Patil International University, Akurdi-Pune since 2019. He is also a Distinguished Chair Professor at IDC School of Design at IIT Bombay. After his studies at Faculty of Fine Arts, M. S. University, Baroda, and at NID, he did Advance Graphic Design at School of Design, Basel, Switzerland, in 1968. Later in 1971, he worked for one year, on type design projects the legend Adrian Frutiger in Paris. Mahendrabhai has made very significant contributions in several areas including font design in various Indian scripts, wayfinding and signage design, Information design, Brand Identity etc. His important projects include the following: Map design projects including Tourist and Bus-route Maps for Ahmedabad City; Guide Maps for Gujarat State and Goa; Irrigation and Ecology Maps for Gujarat State; Industrial and Archeological Sites Maps for Government of India etc. Multilingual Signage Design System designed by Prof Patel, for the Tirupati temple complex, in the year 2000, is a landmark Signage and wayfinding system design project in India’s design history. It is a remarkable work, looking at the extremely difficult design challenges posed by multi lingual script requirements of the temple complex which is visited by people of a large number of different languages. The final signage design presents all important information in five different Indian languages with a very efficient management of typographical harmony and clarity. Tourist Signage Design System for Hyderabad City, in 2002. Font “Neue Frutiger Devanagari” in 5 weights, matching with Neue Frutiger, which was launched by MonoType Corporation in 2013. Awards: In 2007, He was felicitated with “Grand Master of Design” for his contribution in Design Education, by India Design Association, at ICOGRADA Conference at IDC, IIT Bombay. In 2010, Prof Patel was honored with the most prestigious “Gutenberg International Award” for his contribution in Type Design Development of Indian Scripts. In 2016 he was honored with “Life Time Achievement Award” at Typography Day Conference organised by IDC and Shrishti School of Design, in Bangalore. Also in 2016, he was felicitated as “Design Guru” on National Design Guru Day, in memory of Prof MP Ranjan, by NID Alumni Association & Association of Designers of India, in Gurgaon.