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As 2025 comes to a close, the SAP ecosystem has undergone significant change—from evolving cloud strategies and accelerated S/4HANA adoption to shifting priorities around AI, data, and enterprise transformation. In this Insights to Action webcast, Jim Hunt is joined by Bramasol CEO Dave Fellers and Senior Vice President John Froelich to reflect on how the SAP market evolved throughout 2025, the key shifts that shaped customer decisions, and what executive leaders should expect in 2026. Drawing from close collaboration with SAP and hands-on experience across frontline projects, this discussion focuses on what these changes mean for C-suite and senior leadership—including strategic planning, technology investment, and operational readiness for the year ahead. Topics include: Major SAP market and technology shifts in 2025 Lessons learned from real-world SAP implementations What’s changing in SAP strategy and customer expectations Key priorities executives should focus on in 2026 Whether you’re a CIO, CFO, COO, or business leader responsible for SAP strategy, this session delivers practical insights to help turn market change into actionable leadership decisions.