SEO Basics for Hotels & STRs: Increase Direct Bookings & Cut Commission скачать в хорошем качестве

SEO Basics for Hotels & STRs: Increase Direct Bookings & Cut Commission

Intro to the 3-Part SEO Series for Hospitality If you run a hotel, serviced accommodation, Airbnb, or short-term rental business and SEO has always felt confusing, overwhelming, or vague, this is the right place to start. This short intro series breaks down: Why SEO matters specifically for hospitality How it directly impacts your profit What you can do right now to reduce OTA reliance and grow direct bookings No agency fluff. No theory. Just straight-talking hospitality SEO from someone who’s done the hard miles. Why Listen to Me? I’m Craig Webb. I spent 32 years in hospitality, including 17 years as a hotel manager, running everything from kitchens to four-star spa hotels. I’ve worked through recessions, weddings, corporate contracts, peak seasons, cancellations, and years of heavy OTA dependency. I’ve lived the pain of 15–25% commission draining the bottom line And I’ve lived the relief of clawing that profit back through solid SEO and direct booking systems SEO isn’t a buzzword to me. It’s how I saved hotels money long-term. What You’ll Learn in This Intro SEO Series 1️⃣ Why SEO matters more for hospitality than most industries Hotels and STRs relying on OTAs for 40–70% of bookings are handing over tens (sometimes hundreds) of thousands every year in commission. I walk through the maths clearly. Even a 5-unit Airbnb portfolio can bleed £40k+ per year. SEO gives you leverage to reverse that. 2️⃣ The silent profit leak most operators ignore Most hospitality businesses launch a website… then never touch it again. If a website doesn’t grow: Google stops trusting it Guests don’t find it OTA dependence becomes permanent SEO is no longer optional if you want a sustainable business. 3️⃣ How to attract high-intent guests (not vague traffic) You’ll learn the simple framework that improves ranking odds fast: Location + accommodation type + niche Examples: • serviced accommodation Belfast pet-free • hot tub cottage Cotswolds • contractor accommodation Milton Keynes Broad searches like “accommodation in Belfast” are vague, competitive, and attract the wrong guests. 4️⃣ Using Google Analytics & Search Console properly I show you how to: Set up Google Site Kit connect Analytics and Search Console fix indexing issues understand where traffic really comes from Once this is in place, you stop guessing and start making informed decisions. 5️⃣ Why SEO compounds into long-term profit Plant the seeds now and 6–12 months from today you’ll be getting bookings without paying commission. This is how hotels: increase ADR reduce OTA reliance fund refurbishments sooner build stronger assets for refinancing or sale I’ve lived this cycle repeatedly. Who This Series Is For This video series is for: • hotel owners and managers • boutique B&B owners • serviced accommodation operators • Airbnb hosts • aparthotel and guesthouse operators Especially if you’re tired of: • rising OTA commissions • unpredictable Airbnb traffic • relying on paid ads • websites that look good but don’t convert • not knowing where to start with SEO Want Help Implementing This? You can learn SEO and do it yourself. These videos give you the foundations. But if you want help with: • direct booking websites • done-for-you SEO • technical fixes • high-converting landing pages That’s exactly what Webb Marketing does for hospitality businesses every day. Learn the basics here. When you’re ready for the heavy lifting, you know where to find me. Specific keywords attract guests ready to book. 🔗 Book Direct websites https://webbmarketing.info/book-direc... 🔗 Done-For-You SEO: https://webbmarketing.info/search-eng... 🔗 Book a Call: https://webbmarketing.info/contact-us/