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After making a video about the history of TV Dinners, I decided to take a look back at my favorite childhood frozen meal: Kid Cuisine. Why was Kid Cuisine made? And where did the idea for Kid Cuisine come from? This is the origins of Kid Cuisine. 0:00 Who invented Kid Cuisine? 2:00 Why Kid Cuisine Made? 3:03 Kid Cuisine's Surprise Success 3:53 Competitor Looney Tunes Meals 5:39 The Early Evolution of Kid Cuisine 6:31 Concerns Over Nutrition 7:25 Original Mascots 8:09 Super Fun KC 8:52 Kid Cuisine Today Sources: USPTO Records “The ABC’s of Marketing to Kids,” Patricia Sellers, Fortune, May 8, 1989 “Kids Specially Targeted in New Prepared-Dinner Market Effort,” Jerri Stroud, St. Louis Post-Dispatch, May 29, 1989 “Micro Meals for Kids Compete with Fast Food,” Janet Key, Chicago Tribune via Boca Raton News, Jun 1, 1989 “ConAgra is Shipping Kid Cuisine Dinners,” John Taylor, Omaha World-Herald, Mar 23, 1990 “Kid Cuisine Frozen Meals Tap Child Market,” Joseph Rebello, The Kansas City Star, Jul 23, 1990 “Mother’s Little ‘Microwaifs’ Shaping Up in the Kitchen,” Nancy Bartley, Seattle Times via Albuquerque Journal, Aug 9, 1990 “Hormel Adds New ‘Kid’ to the Block,” George Lazarus, Chicago Tribune, Oct 25, 1990 “Children Enjoy Kid Cuisine, but Fat is High, Cooking Hard,” Editors, Consumer Reports via Pensacola News Journal, Dec 20, 1990 “Kid Cuisine Offers Frozen Meals for Microwave,” Editors, Consumer Reports via Indiana Gazette, Dec 27, 1990 “Not So Hot,” Candy Sagon, Los Angeles Times Syndicate, The News and Observer, Jan 2, 1991 “Miniature Meals,” Diane Stoneback and Irene Kraft, The Morning Call, Apr 17, 1991 “More Children Buy Groceries,” Janet Roberts, Wisconsin State Journal, Jul 17, 1991 “ConAgra Turns Up the Heat in the Kitchen,” Business Week, Sep 2, 1991 “Would You Feed it to Your Kids?” Michele McCormick, The Fresno Bee, Sep 4, 1991 “Kid Cuisine Getting Up for Breakfast,” Pamela Hartman, The Modesto Bee, Sep 25, 1991 “ConAgra Kid Cuisine Makes an Effort to Lure Children and Parents,” Star Tribune, Feb 23, 1992 “Kid Cuisine Improves Nutrition,” Standard-Speaker, Jul 1, 1992 “Catering to Little Tastes,” Jennifer Mann Fuller, The Kansas City Star, Nov 22, 1992 “’Improved’ Kid Cuisine Meals Still Short on Nutrition,” Judy Fitzgibbons, Tribune Media Services Inc. via The Arizona Daily Star, Jan 20, 1993 “Children’s Meals Graduate Beyond Cute Packaging,” Judy Fitzgibbons, Mount Vernon Argus, Mar 6, 1993 “It’s Fun, but Is It Good for You?” Barbara Nachman, Gannett News Service via The Californian, Nov 8, 1994 “ConAgra Reinvents Kid Cuisine with Cartoon Superhero,” Quick Frozen Foods International, Apr 1, 1995 “Kid Cuisine Updated,” The San Bernardino County Sun, Feb 16, 1995 “Limiting Fat Intake for Kids Takes Some Careful Shopping,” Judy Fitzgibbons, The Dispatch, Mar 15, 1995