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Front Office Sports Explains why hockey dominates the winter sports economy and why international competition may be even more powerful than the NHL itself. When most people think of winter sports, they think of skiing, snowboarding, figure skating, or Olympic moments. But when you follow the money, the engagement, and the betting data… one sport consistently rises above the rest: hockey. In this episode, we break down: • Why hockey creates repeatable mass engagement • How international tournaments concentrate fan emotion • Why USA vs Canada drives historic betting numbers • How NHL players returning to international play changed everything • Why hockey doesn’t cannibalize the NHL, it amplifies it Chapters: 0:00 Why Winter Sports Aren’t Equal 0:39 The Fragmentation Problem 1:22 Why Hockey Is Different 2:00 The NHL International Shift 2:48 The Four Nations Experiment 3:08 USA vs Canada Explosion 3:39 The Business Takeaway 4:06 Why Betting Data Matters 4:27 The 90% Olympic Indicator 4:49 Why Hockey Sits at the Center Markets insights provided by BetMGM. Subscribe to Front Office Sports for more stories at the intersection of sports, business and culture.