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The greatest self-inflicted wound in corporate history. From George Eastman's obsessive quest to democratize photography in 1888, to the yellow empire that controlled 90% of the American film market, to the boardroom where executives buried the digital camera, to the bankruptcy court in 2012 - this documentary traces the rise and fall of one of America's most iconic companies. If you enjoy deep-dive stories about technology, business, and cultural history, I hope you’ll stick around. Since this channel is brand new, liking the video or subscribing genuinely helps more than you might think. #kodak #documentary #businesshistory #riseandfall Reach out to us at hi [@] boardroomarchives [dot] com for any concerns 00:00:00 - The Last Roll 00:02:28 - The Bank Clerk's Obsession 00:09:24 - The Yellow Empire 00:15:47 - The Machine That Ran Itself 00:22:17 - The Camera in the Lab 00:29:15 - The Rival from the East 00:37:41 - The Transformation That Wasn't 00:45:31 - The Long Decline 00:50:01 - The Bankruptcy 00:52:56 - What Remains PRIMARY SOURCES: George Eastman Museum / Kodak Archives Eastman's personal correspondence and business papers Original Kodak camera documentation (1888) Brownie camera marketing materials (1900) Company employment records and demographic data Smithsonian National Museum of American History Steve Sasson Interviews & Speeches IEEE History Center oral history Multiple conference presentations on digital camera invention Sasson digital camera patent, granted 1978 Chapter 11 filing: January 19, 2012, 1:07 AM Harvard Business School - "Kodak and the Digital Revolution" case study