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In this episode of the DGTL Growth Podcast, Suse Barnes sits down with Paul Chambers, Founder & CEO of Practical Prompting, to explore how businesses can move beyond basic ChatGPT usage and implement AI strategically for real growth. If you’re still using AI like a search engine, this conversation will change how you think about prompt engineering, context engineering, and AI automation. 🚀 What You’ll Learn: What context engineering really means — and why it matters How to use ChatGPT Projects, Claude Projects, and Gemini Gems effectively Why most people waste time starting AI conversations from scratch How to reduce AI hallucinations with a “Fact-First Protocol” How to build a single source of truth document for AI workflows Why AI slop is a growing problem (and how to avoid it) The difference between a growth mindset vs fixed mindset in AI adoption How voice agents and AI video tools may evolve in 2026 Why authenticity and human connection will matter more in an AI-driven world 💡 Key Takeaway AI isn’t just about better prompts — it’s about better systems. Paul explains how businesses can: Train AI on their specific business context Use automation tools like n8n and low-code workflows Improve resumes, content strategy, landlord documentation, hiring systems, and more Turn AI into a strategic partner instead of a yes-man He also shares a candid discussion about: The AI bubble and economic risks AI safety and hallucinations Why critical thinking matters more than ever The risks of over-reliance on AI-generated content Whether you’re a small business owner, marketer, consultant, or entrepreneur, this episode offers practical strategies to use AI responsibly — and effectively — in 2025 and beyond. 🔗 Learn more about Paul Chambers & Practical Prompting: https://practicalprompting.co 🎙 Hosted by Suse Barnes Digital Marketing Consultant | AI Systems Builder | Founder of DGTL | https://dgtl.us #AIForBusiness #PromptEngineering #ContextEngineering #ChatGPTProjects #ClaudeProjects #AIConsulting #NoCodeAutomation #BusinessAutomation #AI2026 #DGTLGrowth #ArtificialIntelligence #Entrepreneurship #PracticalPrompting