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📌 In this lesson, we cover Internal and External Communication (Ch 2.4) — a crucial topic in IGCSE Business Studies. You’ll learn why communication is essential for business success, how internal and external communication differ, and the benefits of effective communication. The video explains one-way vs two-way communication, different methods such as verbal, written, and visual, and how to choose the right method depending on speed, cost, detail, and audience. We also explore formal vs informal communication and examine the main barriers to communication involving the sender, medium, receiver, and feedback. Finally, you’ll see how businesses overcome these barriers to improve efficiency, teamwork, and decision-making. Timestamps 0:00 - Intro 0:10 - Effective Communication and Its Importance 0:41 - Internal Communication 01:08 - External Communication 01:37 - The Process of Effective Communication 02:08 - One-Way Communication 02:36 - Two-Way Communication 03:08 - Verbal Communication Methods 03:34 - Written Communication Methods 05:55 - Visual Communication Methods 04:17 - Choosing Communication Methods – Speed, Cost, Message Details, Leadership Style, The Receiver, Need for Written Record, Importance of Feedback 06:44 - Formal and Informal Communication 07:36 - Communication Barriers – Problem with the Sender 08:15 - Problem with the Medium 08:47 - Problem with the Receiver 09:20 - Problem with Feedback 📚 What you’ll learn in this video: ✅ Importance of effective communication in business ✅ Internal vs external communication explained ✅ One-way vs two-way communication (advantages & disadvantages) ✅ Methods: verbal, written & visual communication ✅ Choosing the right method – speed, cost, detail, leadership style, audience ✅ Formal vs informal communication ✅ Communication barriers – sender, medium, receiver & feedback ✅ Overcoming barriers for effective results 📚 Perfect for Cambridge & Edexcel IGCSE Business Studies revision, exam preparation, and classroom learning. #IGCSEBusinessStudies #BusinessCommunication #InternalCommunication #ExternalCommunication #BusinessStudiesRevision