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Thinking about starting your own creative business? Aaron Day shares the real path—no hype, just practical lessons on building something sustainable. Download the presentation HERE: https://whitewhaleweb.com/bgdg/BGDG-F... Starting your own creative business can feel exciting, overwhelming, and full of conflicting advice. In this Boise Graphic Design Group (BGDG) talk, Aaron Day, founder of White Whale Web, breaks down the real path to building a sustainable creative business. This session is designed for designers, developers, marketers, photographers, videographers, and other creative professionals who are considering freelancing or launching their own studio. Instead of motivational hype, Aaron focuses on the practical realities of running a creative business—from the early decisions that shape your path to the systems that allow you to grow. In this talk, you'll learn about: • The difference between freelancing and running an agency • The realities of starting and scaling a creative business • Managing money and building sustainable revenue • How to find work and build client relationships • Setting boundaries and building better systems • Lessons learned from years running a creative agency Whether you're just exploring the idea of working independently or actively planning your next move, this session offers practical guidance to help you move forward with clarity. This presentation is part of BGDG’s Starting Your Creative Career Series, focused on helping creative professionals build long-term, fulfilling careers. Recorded live in Boise, Idaho as part of the Boise Graphic Design Group meetup series. About BGDG The Boise Graphic Design Group (BGDG) is a community of designers, freelancers, students, and creative professionals. We host free monthly meetups featuring local speakers, studio owners, and creative leaders. Join us for upcoming events and speaker sessions: https://boisedesigngroup.com