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Most explanations for why canceling subscriptions feels difficult stop at interface design and dark patterns. This episode looks past screens and tactics to explain the underlying system shaping cancellation behavior. This is not advice on how to cancel faster and not a moral judgment about companies. It is an explanation of how subscription businesses manage churn volatility, why timing matters more than consent, and why friction persists even after lawsuits and regulation. Quick side note: MrWhoseTheBoss did a great video about dark patterns that I highly recommend: • The Internet is starting to Break - Here's... I didn't present everything found during research but here are the sources used in the creation of this episode: Primary U.S. Federal Enforcement and Rules FTC v. Vonage (2022) https://www.ftc.gov/news-events/news/... FTC v. Amazon Prime (2025 settlement) https://www.ftc.gov/news-events/news/... FTC v. Adobe (2024 lawsuit) https://www.ftc.gov/news-events/news/... FTC v. Chegg (2025 settlement) https://www.ftc.gov/news-events/news/... FTC v. Match Group (2025 settlement) https://www.ftc.gov/news-events/news/... FTC “Click-to-Cancel” / Negative Option Rule Fact Sheet (Oct 2024) https://www.ftc.gov/system/files/ftc_... FTC overview of Negative Option Rule https://www.ftc.gov/business-guidance... Federal Court Ruling (Rule Vacatur) Sidley Austin summary of Eighth Circuit decision (July 2025) https://www.sidley.com/en/insights/ne... Covington & Burling analysis of vacatur https://www.cov.com/en/insights/publi... Ropes & Gray analysis https://www.ropesgray.com/en/insights... State Enforcement and State Laws New York Attorney General v. SiriusXM (Nov 2024) https://ag.ny.gov/press-release/2024/... California Automatic Renewal Law overview (AG Bonta) https://oag.ca.gov/consumers/general/... Venable LLP summary of state autorenewal requirements (July 2025) https://www.venable.com/insights/publ... International Enforcement ACCC proceedings against HelloFresh and Youfoodz (Fair Patterns summary) https://www.fairpatterns.com/post/ftc... Australian Competition and Consumer Commission homepage https://www.accc.gov.au Economic and Valuation Background Kumo – How churn impacts business valuation https://www.withkumo.com/blog/how-chu... Phoenix Strategy Group – Unit economics and churn https://www.phoenixstrategy.group/blo... BG Financial Consulting – Voluntary vs involuntary churn https://bgfinancialconsulting.com/chu... Retention Operations and Friction Mechanics Documentero – Customer retention call script https://documentero.com/templates/cus... Planet Fitness cancellation policy https://www.planetfitness.com/about-p... ADT residential services contract https://www.adt.com/about-adt/legal/r... NordVPN support and cancellation pathway https://support.nordvpn.com/hc/en-us/... Investor and Industry Disclosures Netflix 10-K filing (SEC) https://www.sec.gov/Archives/edgar/da... Light Reading – US Pay TV losses (Comcast context) https://www.lightreading.com/cable-te...