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#BettingStrategy #googleads #PerformanceMax #GoogleShopping #e-commerce How to set up profitability in Performance Max when choosing a maximum value strategy. Hello, everyone! My name is Yana Lyashenko and I am a Googlelogist - I deliver the target audience to businesses with the necessary parameters, scale online sales mainly through the same AI tools in the Google ads account. In today's video, we will consider the question of how to set the profitability for your performance max. This video will be more useful for business owners who are trying to find instructions on how to set up performance max google ads on the Internet, on YouTube ✅ ORDER A CONSULTATION: / lyashenkoyana 🔥https://t.me/YanaLyashenko if you need advice or help with advertising ⭐️ Google contextual advertising calculator https://adwservice.com.ua/en/calculator 00:00 - intro 00:15 - what issues will be discussed in today's video 01:08 - why I raise this particular block of questions in this video 02:10 - what is ROAS in performance max google ads 03:20 - better at least a small profitability in Pmax than its absence 04:20 - why it is important to set profitability in performance max 06:18 - what is threshold cpc 08:45 - what happens when you don't set the Pmax profitability 15:25 - when Google itself recommends the value of profitability 16:52 - positive dynamics in bringing the actual value of your profitability to the plan you set 18:06 - formula for calculating ROAS in performance max google ads 19:48 - how much you can gradually increase profitability 20:40 - you need to know the value of your margin 28:06 - two indicators that affect profitability 29:04 - the minimum Conversion rate I am a Google Ads SpecialistYana Lyashenko in this video I will tell you how to set the profitability in Performance Max, what it is, why it is important to set it in PMax, what is the threshold rate, what happens to Performance Max if you do not set the profitability, when Google itself offers the ROAS value, how to calculate it and how much to raise it, the change in which indicators affects profitability and much more interesting, useful and applied information gained from my own experience and the experience of my team