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We’re 6 weeks away from launching Skratchr — and this is the messy middle. In this episode, I show you what actually happens behind the scenes when you're building a startup with a deadline fast approaching. I’m currently: • Finalising the product UI and features • Working with my developer to turn rough designs into real screens • Mass-producing daily content so launch isn’t chaotic • Organising promo shoots (if the rain ever stops…) • Building the marketing plan from scratch This isn’t the polished success story. This is the uncomfortable, uncertain, high-energy middle - where doubt and excitement live at the same time. If you're building something of your own, thinking about launching a product, or just curious how a golf app actually comes together - this one’s for you. Skratchr is a new golf community app designed to help golfers: • Find their tribe • Collect achievements and digital badges • Build a visible history of their golf life • Connect with clubs and creators Launch is coming soon. Subscribe to follow the journey.