The Battle for Quality vs. Quantity in Social Media Community Management скачать в хорошем качестве

The Battle for Quality vs. Quantity in Social Media Community Management

Your brand community is growing, fast. And just like any relationship, you've realized engaging takes time, energy, and humanity. A new era of social community management begs the question: Do want quality or quantity when it comes to engaging with our digital communities? For example, when you get hundreds of thousands of comments, do we mass reply, or do we spend individualized, curated attention to loyal fans? Neither path is wrong, though one of them is certainly more effective for your brand's KPI's. How do we know? Our top ten clients are Fortune 500 Businesses. We've accrued a vast, global knowledgebase moderating and engaging with millions of interactions online, and today we're laying out our secret sauce for you to share and utilize across your organisation. By the end of this presentation, you will not only feel more confident in your brand's approach to customer engagement on social, but more fulfilled in your organisation's overall mission. Are you in? Join us. Speaker: Erika Lovegreen, Head of Marketing and Communications at ICUC Social