ICON Webinar-Is Your Firm Invisible to AI? How Clients Are Finding Expertise & Comparing Competitors скачать в хорошем качестве

ICON Webinar-Is Your Firm Invisible to AI? How Clients Are Finding Expertise & Comparing Competitors

AI Search is reshaping how clients find professional services firms. Is your firm visible? Today’s procurement teams and in-house counsel are using ChatGPT, Claude, and AI-powered search to research and shortlist firms — often before visiting a website. In this session, Rory Grant (former CMO, Gilbert + Tobin; now Chief Growth Officer at Squiz) and Julie Brettle (Chief Product Officer) explain how Large Language Models interpret your content, what impacts AI discoverability, and how BD and marketing teams can optimise for “LLM-readable” content. ✅ How AI tools shortlist firms ✅ Why structure and metadata matter ✅ How to improve AI search visibility ✅ Practical steps to strengthen discoverability If you work in professional services marketing or BD, this is essential viewing.