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In this episode of the Scaling SaaS Podcast, Brad Cavanaugh hosts Jamie Pritz, CTO of Everwash, to discuss the evolving landscape of SaaS and customer expectations. They explore how Everwash is transforming the car wash industry through membership models, emphasizing simplicity, customer loyalty, and proactive service. Jamie shares insights on overcoming challenges in the industry, the role of AI in future developments, and the importance of adapting to customer needs. Keywords SaaS, customer expectations, Everwash, membership models, car wash industry, AI, customer loyalty, proactive service, simplicity, innovation Takeaways SaaS is shifting from feature-focused to outcome-focused solutions. Customers value simplicity and trusted partnerships over feature lists. Everwash uses membership models to create recurring value in the car wash industry. Proactive service and human touch are key differentiators for Everwash. AI is seen as a short-sighted trend but holds long-term potential. Everwash aims to make car wash experiences seamless and integrated. Membership models face challenges like subscription fatigue and customer misconceptions. Everwash leverages data to provide insights and improve customer engagement. The future of SaaS may involve less reliance on apps and dashboards. Everwash's market dominance is due to comprehensive solutions and learning from past challenges. Chapters 00:00:00 Introduction to Scaling SaaS Podcast 00:00:00 Everwash and the Car Wash Industry 00:00:00 Customer Expectations and Proactive Service 00:00:00 AI and Future Developments 00:00:01 Challenges and Opportunities in Membership Models 00:00:01 Everwash's Market Position and Innovation